Sanrio's "Ichigo no Ouchi" Reopens at DiverCity Tokyo Plaza for Limited Time!

Sanrio fans, get ready for a nostalgic trip! The beloved "Ichigo no Ouchi" (Strawberry House) store, which operated in Den-en-chofu from 1983 to 2011, is making a limited-time comeback at DiverCity Tokyo Plaza.

This homage to the original "Ichigo no Ouchi" features an exhibition space showcasing precious past covers and supplements from "Ichigo Shimbun" (Strawberry Newspaper), offering a unique glimpse into Sanrio's history.

Beyond the exhibition, enjoy photo spots, a stamp rally, and an SNS campaign! Participate in the Instagram "Follow & Like" campaign for a chance to win limited-edition mascot holders featuring Sanrio characters dressed as "King Strawberry."

Don't miss this chance to create new memories in a space where nostalgia meets modern charm.

Event Details

• Period: March 6, 2026 (Fri) - July 12, 2026 (Sun)
• Time: 11:00 AM - 6:00 PM (Last entry 5:45 PM)
• Location: Near Festival Plaza, 2F DiverCity Tokyo Plaza
• Admission: Strict time slots

Access

• Nearest Stations: Yurikamome Tokyo Big Sight Station / Rinkai Line Kokusai-Tenjijo Station