<Toraya> Seasonal Fresh Confectionery at Matsuya Asakusa, June 2026

Matsuya Asakusa will be hosting a seasonal fresh confectionery fair by the renowned wagashi maker, Toraya, from June 1st to June 30th, 2026. Located in the food section of the department store, this event offers a delightful opportunity to savor exquisite Japanese sweets that capture the essence of the changing seasons.

Confections Reflecting Seasonal Changes

During this fair, several special wagashi inspired by the rainy season will be available. From June 1st to 15th, "Toraya Kinton-sei 'Ajisai' (with Gozen-an)" will be offered. This confection beautifully represents the hydrangeas blooming after the rain, with white and purple crumbled dough forming the flowers and transparent kanten jelly mimicking glistening raindrops. Sales begin at 11:00 AM.

From June 10th to 16th, in commemoration of "Wagashi Day" on June 16th, "Toraya Kasho Manju (3 pieces)" will be sold. This set of three auspiciously designed manju offers a unique taste for this specific period. Sales start at 10:00 AM.

Furthermore, from June 16th to 30th, "Toraya Kuzu-sei 'Shimatouka' (with white bean paste)" will be available. Made with kuzugashi dough incorporating brown sugar from Iriomote Island, Okinawa, this confection is filled with white bean paste. The combination of kuzugashi and brown sugar, known for its refreshing qualities, offers a delightful experience. Sales commence at 11:00 AM.

Each of these wagashi is crafted to evoke the beauty of the seasons and Japanese tradition. All prices are tax-inclusive.

Event Details

• Event Name: Toraya Seasonal Fresh Confectionery
• Venue: Matsuya Asakusa
• Venue Address: 1-4-1 Hanakawado, Taito-ku, Tokyo
• Period: Monday, June 1, 2026 - Tuesday, June 30, 2026
• Sales Times: Vary by product (see details below)
  • Kinton-sei 'Ajisai' (with Gozen-an): June 1-15, from 11:00 AM
  • Kasho Manju (3 pieces): June 10-16, from 10:00 AM
  • Kuzu-sei 'Shimatouka' (with white bean paste): June 16-30, from 11:00 AM
• Pricing: Tax-inclusive prices (per item)
  • Kinton-sei 'Ajisai' (with Gozen-an): 540 JPY
  • Kasho Manju (3 pieces): 1,512 JPY
  • Kuzu-sei 'Shimatouka' (with white bean paste): 540 JPY
• Reservations: Not required (in-store sales)
• What to Bring: Nothing in particular

Access

Matsuya Asakusa is located at 1-4-1 Hanakawado, Taito-ku, Tokyo. The nearest stations are Asakusa Station on the Tokyo Metro Ginza Line and the Toei Asakusa Line. The venue is indoors, ensuring a comfortable shopping experience regardless of the weather.