88MATCHA Pop-Up Shop at Asakusa ROX: Authentic Matcha Experience

An authentic matcha specialty shop, "88MATCHA," will open for a limited time at the 1F entrance of Asakusa ROX from Friday, August 7th to Friday, August 21st, 2026.

Authentic Matcha Specialty Shop "88MATCHA"

"88MATCHA" uses only carefully selected first-flush tea leaves from various regions of Japan. The menu features luxurious matcha lattes made with high-quality matcha chosen by tea masters. These lattes are made with less sugar, allowing customers to fully enjoy the rich aroma, deep umami, and vibrant green color of the matcha. This is a rare opportunity to easily experience authentic Japanese matcha right here in Asakusa.

Menu Examples:

• 88 Matcha Latte: A blended matcha created by tea masters, harmonizing aroma, umami, and a pleasant bitterness. Price: 1,200 yen (tax included).
• Ultimate Uji Matcha Latte: Made with the finest Uji matcha, offering a rich and smooth taste. Limited to 30 cups per day. Price: 3,900 yen (tax included).

Don't miss this chance to indulge in a carefully crafted matcha experience.

Other ROX Events

During the "88MATCHA" pop-up, other events will also be held at Asakusa ROX:

Yorozu Square (1F Special Venue)

• Period: August 14th (Fri) - September 15th (Tue), 2026
• Content: Sales of wooden products with the concept "Making everyday meals more enjoyable." Features a wide selection unique to specialty stores, including natural wood cutlery (110-550 yen tax included) and magewappa bento boxes (2,750 yen tax included).

Summer Kids Workshop Event: "Monozukuri Fes" in Asakusa ROX 2F

• Dates: August 15th (Sat) & 16th (Sun), August 29th (Sat) & 30th (Sun), 2026
• Time: 10:30 - 21:00 daily (last reception 20:00)
• Content: Offers 13 types of workshops on rotating daily, such as bead pen making, keychain creation, and original pouch making. Participation fees range from 500 to 2,500 yen (tax included). Handmade items will also be sold.

Gap Store NEW OPEN

• Opening Date: September 18th (Fri), 2026
• Location: ROX･3G 3F
• Content: Offers casual wear that incorporates trends, with lines for men, women, kids, and babies.

Event Information

88MATCHA

• Venue: Asakusa ROX 1F Entrance
• Address: 1-25-15 Asakusa, Taito-ku, Tokyo
• Period: August 7th, 2026 (Fri) - August 21st, 2026 (Fri)
• Time: Undecided
• Price: Varies by menu (88 Matcha Latte: 1,200 yen tax incl., Ultimate Uji Matcha Latte: 3,900 yen tax incl.)

Access

• Approx. 5-minute walk from Asakusa Station on the Tokyo Metro Ginza Line.
• Approx. 5-minute walk from Asakusa Station on the Toei Asakusa Line.

Please check the official website for the latest information and details.