JINS 25TH MATSURI at Asakusa ROX: Iconic Glasses 25% OFF Weekly

JINS, the popular eyewear brand, is celebrating its 25th anniversary with "JINS 25TH MATSURI," an event taking place at Asakusa ROX. This celebration goes beyond a typical sale, aiming to express gratitude and honor the iconic "everyday" glasses that JINS has created over a quarter-century. From May 14th to June 10th, 2026, a special promotion offers a 25% discount on selected masterpiece glasses, rotating weekly. Don't miss this opportunity to experience JINS's legacy before the event concludes on June 10th.

Weekly Discounts Celebrating 25 Years

The highlight of this event is the weekly rotating 25% OFF campaign running for four consecutive weeks. This offers a unique chance to explore the history and innovation of JINS, which has changed the eyewear industry. As the featured items change each week, visitors can discover new favorites on every visit. Immerse yourself in JINS's journey of evolution and creativity during these special four weeks.

Discount Details and Important Notes

During the campaign period, eligible items are available at a 25% discount. Please note that while Photochromic SCREEN and Visible Light Photochromic SCREEN are not included in the 25% OFF offer, they are available at a special discounted price of ¥1,375 off during the event. Additional charges for package types, progressive/intermediate lenses, UV double cut, and thin (1.67) lenses, as well as lens replacement fees, are not subject to the discount. The offer can be used multiple times during the period, but please be aware that order fulfillment may take time. While this promotion can be combined with bulk purchases, the "1-Year Benefit Lucky Bag" for 2026, and the "Half-Price Discount for First-Time Glasses Buyers," it cannot be combined with any other discounts or campaigns. JINS reserves the right to change or end this campaign without prior notice, so please check the official website for the latest information.

Event Information at Asakusa ROX

The event is hosted at the JINS store located on the 1st floor of Asakusa ROX. As it is situated within a shopping complex, you can combine your visit with shopping at other stores. The campaign runs from Thursday, May 14th, to Wednesday, June 10th, 2026. Specific closing times are not yet announced. More details can be found on the JINS official website.

Access Information

Asakusa ROX is located at 1-25-15 Asakusa, Taito-ku, Tokyo. The nearest stations are Asakusa Station on the Tokyo Metro Ginza Line and the Toei Asakusa Line. Both stations are just a few minutes' walk away, making it easily accessible and a convenient stop during your Asakusa sightseeing.

Event Details

• Event Name: JINS 25TH MATSURI
• Venue: Asakusa ROX
• Address: 1-25-15 Asakusa, Taito-ku, Tokyo
• Period: May 14, 2026 (Thu) - June 10, 2026 (Wed)
• Time: Undetermined
• Price: Varies by item (25% off select glasses, special discounts on specific items)
• Reservation: Not required
• Notes: Please refer to the JINS website for details.

Other Venue Information

Alongside the JINS event, Asakusa ROX is also hosting a "Good Smile Racing Pop-up Store" on the 1st floor special venue (June 3rd-22nd) and showcasing new apparel at Comme ça Style. Additionally, Asakusa KT Dental on the 5th floor has announced its June closing days (closed June 18th).