BL Awards 2026 'Chiruchiru Store' Pop-Up Opens at Animate Ikebukuro

Animate Ikebukuro Main Store will host the "Chiruchiru Store Nostalgic Days" pop-up shop to commemorate BL Awards 2026. Located on the 6th floor, the store's concept is "Nostalgic x School," featuring a wide array of original merchandise with newly drawn illustrations by 10 popular artists. This event also offers a chance to purchase select past merchandise, including items from BL Awards 2025.

Exclusive Merchandise and Past Goods

The "Chiruchiru Store Nostalgic Days" boasts an extensive collection of limited-edition goods adorned with new illustrations from 10 artists, designed to evoke a nostalgic, school-like atmosphere. Fans who missed out on previous events will be pleased to find select merchandise from BL Awards 2025 and other past events available for purchase.

Purchase Bonuses for Attendees

Customers making qualifying purchases during the event period will receive special bonuses. Those spending ¥7,000 (tax included) or more will receive the "Chiruchiru Store 2026 Commemorative Leaflet," designed like a retro newspaper, summarizing highlights from the 10 featured works. For every ¥2,500 (tax included) spent, customers will receive one pack of "Autographed Couple Cheki-style Card Packs" (5 types available, 2 cards per pack).

Linked Purchase Bonus with Books

An additional bonus is available through a linked purchase of goods and books. After purchasing ¥2,500 (tax included) or more in merchandise to receive a "Merchandise Purchase Proof Receipt," customers can then buy ¥2,500 (tax included) or more of eligible books (participating works from BL Awards 2026) to receive another pack of "Autographed Couple Cheki-style Card Packs," separate from the goods purchase bonus.

Event Details

• Event Name: BL Awards 2026 Commemorative Pop-Up Store "Chiruchiru Store Nostalgic Days"
• Venue: Animate Ikebukuro Main Store, 6F
• Period: August 21, 2026 (Fri) - September 6, 2026 (Sun)
• Hours: Undetermined
• Admission: Undetermined
• Reservations: Not required (entry may be managed by numbered tickets during peak times).
• Notes: Bonuses are available while supplies last. Campaign details are subject to change or cancellation without notice.

Access Information

• Venue: Animate Ikebukuro Main Store
• Address: 1-20-7 Higashi-Ikebukuro, Toshima-ku, Tokyo
• Nearest Station: JR Ikebukuro Station, Tokyo Metro Ikebukuro Station

Animate Ikebukuro Main Store is conveniently located a short walk from the East Exit of JR Ikebukuro Station. For the most current information on bonus availability and crowd control measures, please check the official website or contact the store directly.