if nous POP-UP STORE Debuts at Matsuzakaya Nagoya

Parisian dog fashion brand 〈if nous〉 is making its debut in Nagoya with a POP-UP STORE at Matsuzakaya Nagoya, running from Wednesday, November 4th to Tuesday, November 10th, 2026. Located at GENTA THE STAGE on the 1st floor of the North Building at Matsuzakaya Nagoya (3-16-1 Sakae, Naka-ku, Nagoya City), this special event will feature the brand's Paris-made collection crafted from upcycled deadstock fabrics from LVMH Maisons. Additionally, a collaboration mist with Lekarka will be launched in Japan for the first time.

A New Lifestyle Through Fashion and Art for People and Dogs

〈if nous〉 aims to propose a new lifestyle where both people and dogs can enjoy fashion, beauty, and art with shared aesthetic sensibilities. The POP-UP STORE will showcase signature items such as the iconic leather rider's jacket and a reconstructed, fashion-forward bomber jacket. The "MILK VEIL CARE MIST｜if nous by Lekarka," a premium care mist for dogs' skin and coat, will also be available in Japan for the first time. Furthermore, luxurious 100% cashmere matching knitwear for owners and their dogs will be offered, creating special coordinated looks.

Nagoya-Exclusive Items and Experiential Content

Exclusive items for the Nagoya event include the "Owner's Accessory Set BONBI + LOULOU" and the "Dog's Collar & Necklace Set MEL + GABI," designed for coordinated fashion with your beloved pet. A "4-Piece Set for Dog & Owner" combining these items will also be available, offering unique Nagoya-limited collections. Throughout the event, the popular "IF NOUS STICKER CLUB" will be held daily, allowing visitors to create original stickers from their pet's photos without a reservation.

Collaboration Workshop with Artist Yuto Ono

A highlight is the "Yuto Ono × if nous Collaboration Workshop" on Monday, November 9th. Under the guidance of artist Yuto Ono, participants will color original illustrations of his dogs onto collaboration eco-bags. This will be followed by instruction from 〈if nous〉 designer JONII, where participants will decorate their bags with petals made from LVMH deadstock fabrics, creating a one-of-a-kind piece. This workshop offers a valuable opportunity to enjoy art and upcycling simultaneously. The workshop requires advance reservation, with a participation fee of 8,800 yen (tax included).

Event Details

• Event Name: 〈if nous〉 POP-UP STORE
• Period: November 4th (Wed) - November 10th (Tue), 2026
• Closing Time (Final Day): 6:00 PM
• Venue: GENTA THE STAGE, North Building 1F, Matsuzakaya Nagoya
• Address: 3-16-1 Sakae, Naka-ku, Nagoya City
• Workshop "IF NOUS STICKER CLUB": Daily during the event, no reservation required, 3,300 yen (tax included) per sheet.
• Workshop "Yuto Ono × if nous Collaboration Workshop": November 9th (Mon), sessions at 1:00 PM & 2:30 PM, limited to 6 participants per session, 8,800 yen (tax included), reservation required.

Access

• Nearest Stations: JR Nagoya Station, Subway Sakae Station

For more details and workshop reservations, please check the official website. The collaboration workshop has limited capacity and early booking is recommended. The venue promises a wealth of exclusive items and opportunities to create special memories with your dog.