Esparco Festival at Sendai PARCO: Pico Taro Stage & Special Offers

The "Esparco Festival," a collaborative event between S-PAL Sendai and Sendai PARCO, will be held from October 9th (Fri) to October 12th (Mon, Holiday), 2026, at Sendai PARCO, located at 1-2-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture. Under the slogan "From Competition to Co-creation," these two facilities, previously friendly rivals in front of Sendai Station, are joining forces as partners to energize the city through various collaborative initiatives.

Pico Taro Live Stage Event

This year's ambassadors are Pico Taro and Daimaou Kosaka. A highlight of the festival is the Pico Taro stage event scheduled for the final day, October 12th (Mon, Holiday). Pico Taro will appear on a special stage in front of Sendai Station to perform popular songs and more. The event will take place at "SENDAI MARK ONE SQUARE 2," located between the 2nd floor of S-PAL Sendai II and the 2nd floor of Sendai PARCO 1, starting at 2:00 PM. Admission is free, but attendance may be limited due to crowds, so early arrival is advised.

Gift Certificate Campaign

During the event period, a campaign offering 1,000 yen in gift certificates will be held, with a total of 4,000 limited certificates available across both facilities. At S-PAL Sendai, JRE POINT members who spend 10,000 yen or more (tax included) will receive a 1,000 yen gift certificate for Sendai PARCO (limited to 2,000 certificates). Sendai PARCO will offer a 1,000 yen gift certificate for S-PAL Sendai to customers who spend 10,000 yen or more (tax included) on any payment method (limited to 2,000 certificates). The gift certificates can be redeemed at special booths in each facility during specified hours. Please note that receipts cannot be combined, purchases are capped at 20,000 yen, and each person can redeem only once per day.

Raffle for Original Merchandise

Furthermore, by presenting a receipt of 3,000 yen or more (tax included) from a single purchase at either S-PAL Sendai or Sendai PARCO, participants can enter a raffle to win original merchandise and other prizes, such as "Pico! Stick-on Cassette Tapes" and "Pico! Original Stickers." Holders of both a JRE CARD and a PARCO CARD can get an extra raffle entry. Redemption details for the raffle are the same as for the gift certificates.

Event Details

• Event Name: Esparco Festival
• Venue: Sendai PARCO (1-2-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture)
• Period: October 9th (Fri) - October 12th (Mon, Holiday), 2026
• Opening Hours: In accordance with S-PAL Sendai / Sendai PARCO hours
• Pico Taro Stage Event Time: October 12th (Mon, Holiday), 2:00 PM onwards
• Admission: Free (may be restricted during peak times)
• Gift Certificates: Limited to 4,000 total certificates across both venues
• Raffle: Participation with receipts of 3,000 yen or more (tax included) per transaction
• URL: https://sendai.parco.jp/event/detail/?id=38850

Access

• Nearest Station: JR Sendai Station / Subway Sendai Station

For detailed information, please check the official Sendai PARCO website. It is recommended to review the terms and conditions for the gift certificate campaign and raffle, as well as the list of excluded stores, in advance.