Tokyo Hiyoko Famous Sweet Hiyoko Fair at Matsuzakaya Ueno

Matsuzakaya Ueno will host a fair featuring the famous "Meika Hiyoko" by Tokyo Hiyoko. This event will showcase not only the classic "Meika Hiyoko" but also the summer-exclusive "Tokyo Shio Hiyoko," offering a special treat for visitors.

Summer Exclusive "Tokyo Shio Hiyoko"

The highlight of this fair is the "Tokyo Shio Hiyoko," available only during the summer season. This confection features a smooth red bean paste made from Hokkaido azuki beans, enhanced with the delicate saltiness of "Amakusa no Shio" and the subtle sweetness of "Wasanbon" sugar. Its refreshing taste makes it a perfect treat for the warmer months. The 6-piece package is ideal for personal enjoyment or as a gift.

Other Featured Products

In addition to "Tokyo Hiyoko" products, the "Hoppe Town" area of Matsuzakaya Ueno will offer various other limited-edition sweets during the fair period. From August 5th to 18th, "Tokyo Caramelizer" will present "Tokyo Caramelizer Chouquettes," crispy chouquettes generously coated in caramel sauce. "Berger Recolette" will offer "Mango Pudding," a delicate dessert capturing the essence of ripe mangoes. For a brief period until August 4th, the popular shop "Kameju," known for its long queues, will also feature its fluffy "Kameju Dorayaki."

Event Details

• Event Name: Tokyo Hiyoko Famous Sweet Hiyoko Fair
• Venue: Matsuzakaya Ueno Store, 1st Floor Edo Shinmachi Event Space
• Address: 3-29-5 Ueno, Taito-ku, Tokyo
• Period: August 7, 2026 (Fri) - August 18, 2026 (Tue)
• Time: Undetermined
• Price: "Tokyo Shio Hiyoko" (6 pcs.) ¥1,512 (tax incl.)
• Note: Event dates and product availability may be subject to change. Please check the official website for details.

Access

• Nearest Stations: JR Ueno Station, Tokyo Metro Ueno Station, JR Okachimachi Station

Matsuzakaya Ueno is easily accessible from JR Ueno Station, Tokyo Metro Ueno Station, and JR Okachimachi Station. Visitors can conveniently reach the venue via public transportation. The area is expected to be busy during the event period, so please allow ample travel time. It is recommended to check the official website for the latest opening hours and crowd information before your visit.