Toraya's Seasonal Fresh Sweets at Matsuya Asakusa

Experience Toraya's Exquisite Seasonal Sweets in Asakusa

Matsuya Asakusa proudly presents a special event featuring seasonal fresh Japanese sweets from the renowned wagashi maker, Toraya. These confections beautifully capture the subtle changes of the season with their lovely appearance and delicate flavors.

Limited-Time Offerings from Toraya

From April 25th to May 31st, 2026, indulge in three special sweets crafted with Toraya's expertise:

• Kashiwa Mochi (April 25 - May 5): A traditional sweet for Children's Day, available with smooth 'Gozen-an' (sweet bean paste) or mellow 'Miso-an' (miso bean paste). Each bite offers a taste of early summer.

• Yokan-sei 'Midori no Tomo' (May 6 - May 15): This yokan confection artfully depicts wisteria flowers in full bloom. The name, meaning 'Green Friend,' evokes the timeless pairing of wisteria and pine trees, symbolizing enduring friendship.

• Kuzu Yaki (May 16 - May 31): Made from a blend of kuzu starch, sugar, and bean paste, this steamed and then pan-fried sweet has a simple yet profound flavor, pairing wonderfully with matcha.

Event Details

• Venue: Matsuya Asakusa
• Date: April 25, 2026 - May 31, 2026
• Time: Sales start around 11:30 AM daily (Kuzu Yaki from around 11:00 AM). Subject to change due to traffic.
• URL: https://www.matsuya.com/asakusa/news/2026/0421/toraya-12/

Access

• Nearest Station: Tokyo Metro Ginza Line Asakusa Station / Toei Asakusa Line Asakusa Station

Don't miss this opportunity to savor the artistry and taste of Toraya's seasonal sweets in Asakusa.