Matsuya Asakusa Point Double Campaign: May 20 - June 2

Matsuya Asakusa, located in Taito-ku, Tokyo, will host a "Matsuya Point & Rakuten Point Double Campaign" from Wednesday, May 20, to Tuesday, June 2, 2026. This campaign applies to the basement food floor "Asakusa Gochiso Yokocho," the first-floor Japanese and Western confectionery floor "Asakusa Sweets Komachi," cosmetics, ladies' accessories, and the "Space of Asakusa" area on the first floor.

An Opportunity to Earn Double Points

During the campaign period, customers can earn double the usual points on both Matsuya Points and Rakuten Points for purchases made in the designated sales areas. For Matsuya Points, double points will be automatically awarded for purchases in the target areas, with no prior registration required, making it a convenient way to accumulate points.

Conditions and How to Participate for Rakuten Points

To earn double Rakuten Points, certain conditions and participation steps must be met. First, you need to present your Rakuten Point Card or app and make a purchase of 5,000 yen or more (tax included) per transaction. Additionally, entry via the campaign page is required, although post-purchase entry is also accepted. Detailed information and entry can be completed through the dedicated campaign page.

Target Sales Areas and Campaign Overview

The campaign covers Matsuya Asakusa's basement food floor "Asakusa Gochiso Yokocho," the first-floor Japanese and Western confectionery floor "Asakusa Sweets Komachi," cosmetics, ladies' accessories, and the "Space of Asakusa" on the first floor. These areas offer a wide range of products, from food items to cosmetics and fashion accessories, providing an excellent opportunity to make your regular shopping more rewarding.

Event Information

• Event Name: Matsuya Point & Rakuten Point Double Campaign
• Venue: Matsuya Asakusa
• Address: 1-4-1 Hanakawato, Taito-ku, Tokyo
• Period: May 20, 2026 (Wed) - June 2, 2026 (Tue)
• Time: Undetermined
• Cost: Free (product purchase costs are separate)
• Reservation: Not required

Access

• Nearest Station: Tokyo Metro Ginza Line Asakusa Station / Toei Asakusa Line Asakusa Station

Please check the official Matsuya Asakusa website for detailed campaign information and entry procedures. It is advisable to reconfirm the conditions for earning Rakuten Points (minimum purchase of 5,000 yen including tax) and the entry requirements.