DEAN & DELUCA Pop-Up Store at Matsuya Asakusa: Limited Cherry Pie Available

DEAN & DELUCA Pop-Up Store at Matsuya Asakusa

A limited-time pop-up store from the renowned food select shop 'DEAN & DELUCA' is coming to Matsuya Asakusa, located at 1-4-1 Hanakawado, Taito-ku, Tokyo.

This event will feature DEAN & DELUCA's signature tote bags, a curated selection of gourmet ingredients perfect for elevating your daily meals, and an array of baked goods. A special highlight is the 'Cherry Pie,' a limited-edition item exclusive to this pop-up store. This baked fruit pie boasts a crisp, fragrant crust filled with almond cream and a compote of dark and sour cherries, topped with crumble for a delightful texture.

Customers can also find freshly baked items from DEAN & DELUCA's in-house bakery, Spanish 'COREN' acorn-fed pork 'Jamón Serrano,' and popular deli items now available as convenient frozen foods like 'Seafood Paella' and 'Jambalaya.' Other offerings include the colorful 'Rainbow Cake' and French butter cookies in the 'French Quatre-Quarts Can.' Practical items like the 'Aluminum Handle Cooler Bag' and limited-edition 'Happy Bags' (available in two installments) will also be on sale.

Special Novelty Offer: The first 100 customers who spend over ¥5,400 (tax included) and present a Matsuya card will receive an original DEAN & DELUCA hand towel (color cannot be chosen; same-day receipts only, no combined receipts).

Event Details:

• Dates: May 20, 2026 (Wed) - May 31, 2026 (Sun)
• Venue: Matsuya Asakusa
• Address: 1-4-1 Hanakawado, Taito-ku, Tokyo
• Time: Undetermined

Access:

• Nearest Stations: Tokyo Metro Ginza Line Asakusa Station / Toei Asakusa Line Asakusa Station

Official Check:

• Novelty items are limited and available on a first-come, first-served basis.
• All prices include tax.
• Images are for illustrative purposes.
• Prices and availability are subject to change without notice due to weather or other circumstances.
• Please check the official Matsuya Asakusa website for the latest information.