〈bororo〉POPUP EVENT at Matsuzakaya Nagoya: July 21 - Aug 7

A POPUP EVENT for the jewelry brand 〈bororo〉 will be held at Matsuzakaya Nagoya, located in Sakae, Naka-ku, Nagoya City, Aichi Prefecture. Titled "More Variation Fair," this event will feature items not usually available, running for a limited time from Tuesday, July 21, to Friday, August 7, 2026. The venue is the Central Stage on the 4th floor of the main building at Matsuzakaya Nagoya, where a variety of unique jewelry pieces designed to add color to your summer wardrobe are expected to be displayed and sold.

The World of 〈bororo〉, A Traveling Jewelry Brand

〈bororo〉 is a brand founded in 2010 by director Akiko Akaji, who travels to mines worldwide to select stones and create jewelry that maximizes their inherent characteristics. The brand's philosophy is to allow wearers to adorn themselves with the beauty of stones, crafted over long periods by nature. The design process begins with Akaji's personal encounters with stones during her travels to mines. Inspired by the stories the stones hold and the natural landscapes of their origins, she pursues designs that highlight the stones' original forms. 〈bororo〉 aims to deliver the raw beauty of stones as minerals, focusing on their chipped edges, rounded shapes polished by water, natural colors, and brilliance.

Special Jewelry for the Fair

This event's "More Variation Fair" will showcase special items from 〈bororo〉 that are rarely seen at Matsuzakaya Nagoya. For example, an Emerald Rock Ring is a unique, single-piece item crafted from K18 yellow gold with a crystal cut. Additionally, Rose Quartz Rock Rings with pink gold plating are available in variations using silver material with crystal cuts, facet cuts, and round cuts, perfect for complementing both casual summer styles and special occasions. A necklace featuring coral on a K18 yellow gold chain is also among the diverse selection of jewelry on offer.

Event Overview

• Event Name: 〈bororo〉POPUP EVENT / More Variation Fair
• Period: Tuesday, July 21, 2026 – Friday, August 7, 2026
• Venue: Matsuzakaya Nagoya, Main Building 4F, Central Stage
• Address: 3-16-1 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
• Time: 10:00 AM – 8:00 PM (Last day until 6:00 PM)
• Admission: Free
• Notes: The last day will close at 6:00 PM.

Access Information

• Nearest Stations: JR Nagoya Station, Subway Sakae Station
• Venue: Matsuzakaya Nagoya is conveniently accessible by public transport, approximately a 2-minute walk from Subway Sakae Station and about a 10-minute walk from JR Nagoya Station.

Those considering attending are encouraged to plan their visit based on the event dates, venue location, and the unique characteristics of the jewelry on display. It is recommended to confirm details such as the availability of limited items and whether size adjustments are possible directly at the venue.