Immersive Technology EXPO 2026: Tokyo Big Sight

The 2nd Immersive Technology EXPO will be held at Tokyo Big Sight in Koto-ku, Tokyo, from June 17th to 19th, 2026. This exhibition focuses on the latest immersive technologies that stimulate the five senses, offering a valuable platform for marketing and branding professionals seeking to enhance customer experiences through real-world interactions.

About the Immersive Technology EXPO

This expo showcases cutting-edge technologies such as ultra-high definition display holograms, scent-producing technologies, 3D spatial audio, digital taste, electro-taste, immersive content, haptic feedback technologies, immersive projection mapping, and interactive video. These technologies have broad applications in marketing, branding, entertainment, tourism, commercial facilities, and retail. Attendees can engage directly with exhibitors, experience products and services firsthand, and discuss specific implementation plans, potentially leading to immediate orders.

Target Audience and Benefits

Marketing and branding managers can gather ideas for buzz-worthy productions and experiential marketing, and consult on the adoption of next-generation marketing methods like AR advertising and virtual brand experiences. Professionals in commercial facilities and retail can discover solutions to promote in-facility navigation and extend customer dwell time, as well as strategies for inbound tourism and entertainment. For those in the entertainment industry, it's an opportunity to experience and compare virtual live performances, hologram productions, and interactive displays, exploring new touchpoints with fans.

Seminars and Special Programs

Seminars on the latest immersive case studies for revolutionizing CX experiences and designing successful virtual experiences will be held daily. In addition to talks by distinguished speakers, open seminars by participating companies will be offered without prior registration within the XR/Metaverse Exhibition. Special programs include "Content Tokyo: Let's Try Making It XX!", "BRANDING+" seminars on corporate branding practices, events related to the "Japan Character Award 2026", and initiatives focused on community marketing, providing ample learning and networking opportunities beyond the exhibits.

Visitor Information

Advance visitor registration (free) is required for entry. Please note that unregistered individuals will not be admitted. Exhibitor materials can be easily downloaded to your smartphone via the free service "Colleqt". Resources such as a "First-Timer's Guide to Exhibitions" and accessibility information are also available.

Event Details

• Event Name: 2nd Immersive Technology EXPO
• Dates: June 17 (Wed) - 19 (Fri), 2026
• Time: 10:00 - 17:00
• Venue: Tokyo Big Sight, West Halls 1-4
• Address: 3-11-1 Ariake, Koto-ku, Tokyo
• Admission: Free (Registration required)
• URL: https://www.content-tokyo.jp/hub/ja-jp/visit/immersive.html

Access

• Nearest Stations: Yurikamome Line "Tokyo Big Sight Station", Rinkai Line "Kokusai-Tenjijo Station"
• Details: Please check the official website for detailed access information to Tokyo Big Sight.

For registration, exhibitor/product searches, seminar details, venue maps, and FAQs, please refer to the official website.