1st Fan Community Marketing EXPO 2026: Tokyo Big Sight

The "1st Fan Community Marketing EXPO" will be held at Tokyo Big Sight (3-11-1 Ariake, Koto-ku, Tokyo) from Wednesday, June 17 to Friday, June 19, 2026.

The Forefront of Fan Community Marketing Gathers

In an era where building lasting customer relationships solely through one-off campaigns is increasingly challenging, this exhibition aims to present the potential of fan community marketing. It serves as a platform for companies seeking to understand "how to maintain connections" and "how to foster value together with fans." The event offers concrete examples, practical methods, and opportunities to connect with reliable partner companies, catering to both those looking to start fan community marketing and those already engaged in its practice.

Recommended For

• Companies aiming to strengthen long-term relationships with fans.
• Individuals looking to initiate or improve fan community initiatives.
• Those seeking know-how and success stories in community management.
• Professionals wishing to leverage fan feedback and data for product/service improvement.
• Individuals focused on increasing Customer Lifetime Value (LTV) and fostering loyalty.
• Those interested in learning about specific community case studies from other companies.

Exhibition Content and Benefits of Participation

The exhibition will feature a wide range of services supporting fan engagement and co-creation, including community building and operation platforms, online salon support tools, engagement visualization/analysis tools, loyalty programs, UGC (User Generated Content) utilization support, campaign support, and crowdfunding support. This comprehensive offering allows for information gathering and practical consultation on all aspects of building fan relationships, from strategic planning and operational execution to data analysis and offline event utilization.

Seminars and Special Programs

Alongside the exhibition, seminars will be held with distinguished speakers, offering valuable insights not available elsewhere. Special programs such as the "∞mugen Open Seminar" and "BRANDING+" are also planned. Furthermore, the event will include the announcement of the "Japan Character Award 2026," character events, and collaborative projects with the Community Marketing Promotion Association, providing ample opportunities to deepen understanding of industry trends and practical knowledge.

Visitor Registration

Advance visitor registration (free of charge) is required for entry to this exhibition. In addition to general registration, VIP visitor registration is available for those in managerial positions (Manager level and above). Details regarding the registration, badge issuance, and entry process can be found on the official website.

Event Overview

• Event Name: 1st Fan Community Marketing EXPO
• Dates: June 17 (Wed) - June 19 (Fri), 2026
• Time: 10:00 - 17:00
• Venue: Tokyo Big Sight, West Hall 1-4
• Address: 3-11-1 Ariake, Koto-ku, Tokyo
• Admission: Free (Advance registration required)
• Organizer: (Not specified)
• Support: Community Marketing Promotion Association

Access

• Nearest Stations: Yurikamome Line "Tokyo Big Sight Station", Rinkai Line "Kokusai-Tenjijo Station"
• Details: Please check the official Tokyo Big Sight website for detailed access information.

Additional Information

Exhibitor materials can be downloaded to your smartphone via the free "Colleqt" service. Resources such as the "Exhibition First-Timer's Guide" for efficiently navigating the booths and accessibility information are also available. For further details, please refer to the official website for the latest updates.