Monchhichi TOWN POP UP STORE Opens at Sendai PARCO for 50th Anniversary

A special POP UP STORE, "Let's! go Monchhichi TOWN," celebrating the beloved character Monchhichi, will open for a limited time at PARCO FACTORY SENDAI on the 5th floor of Sendai PARCO 1. Monchhichi, born in Japan in 1974 and marking its 50th anniversary in 2024, is a character cherished across generations. This event offers an opportunity to experience the charm of Monchhichi in a space that blends "nostalgia" and "newness."

The venue promises a cute and heartwarming atmosphere designed to evoke smiles, with merchandise and special exhibits related to Monchhichi. Fans will appreciate the chance to discover both the comforting familiarity and the fresh appeal of this iconic character during its milestone anniversary year. The "nostalgic yet new" concept aims to create a delightful experience for all attendees.

As a special offer, customers who make a purchase of 3,000 yen (tax included) or more during the event period will receive an original "Let's! go Monchhichi TOWN" can badge on a first-come, first-served basis. Due to the limited quantity of this special novelty item, early visits are recommended to secure one.

PARCO FACTORY SENDAI is an indoor event space located on the 5th floor of the Sendai PARCO main building, ensuring a comfortable visit regardless of weather conditions. Specific details regarding rules within the venue, such as photography policies or food and drink restrictions, should be confirmed on the official website.

Event Information

• Event Name: Let's! go Monchhichi TOWN
• Venue: Sendai PARCO 1 / 5F PARCO FACTORY SENDAI
• Dates: September 4, 2026 - September 15, 2026
• Admission: Free
• Special Offer: First 3,000 customers who spend over 3,000 JPY (tax incl.) will receive an original can badge (while supplies last).
• Closing Time on Final Day: 18:00

Access

• Address: 1-2-3 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture
• Nearest Station: Immediate walk from JR Sendai Station and Sendai Subway Station

For the most up-to-date information, including the availability of the novelty badge, potential crowd levels, and venue regulations, please refer to the official Sendai PARCO website before your visit.