Libroaria POPUP STORE at Sendai PARCO2: Tohoku's First Pop-Up

The perfume brand "Libroaria," born from a publishing house, will hold its first-ever POPUP STORE in Tohoku at the event space on the 2nd floor of Sendai PARCO2. The event will run from Friday, July 24, 2026, to Monday, July 27, 2026. This pop-up will feature "Seaside Novel," a perfume scheduled for re-release this summer, along with the brand's popular standard fragrances and room fragrances.

Sendai PARCO2, the venue, is conveniently located with direct access from JR Sendai Station and Sendai Subway Station, making it easily reachable. The venue is an indoor facility with air conditioning, ensuring a comfortable experience for visitors. The POPUP STORE is expected to offer a variety of items that allow attendees to immerse themselves in the brand's world. The re-release of "Seaside Novel," which was popular in the past, is a particular highlight for fans.

The perfumes will be available in two sizes: a 50ml bottle for 13,200 yen (tax included) and a 9ml roll-on bottle for 5,280 yen (tax included). The product lineup includes poetic scents such as "Pure White Story," "Seaside Novel," and "Reading at Dawn." Attendees can experience and appreciate the imagery and stories evoked by each fragrance. The availability of room fragrances suggests that items to enhance living spaces will also be offered.

This event provides a rare opportunity to experience the world of Libroaria in the Tohoku region for the first time. Its location makes it easy to visit between shopping trips or other errands, and it can be combined with exploring the area around Sendai Station. The event space is clearly marked on the 2nd floor of PARCO2, and signs within the building will guide visitors. For the latest information, including potential crowds or specific product availability, checking the official website is recommended.

Event Information:

• Event Name: Libroaria POPUP STORE
• Dates: July 24, 2026 (Fri) - July 27, 2026 (Mon)
• Venue: Sendai PARCO2, 2F Event Space
• Address: 3-7-5 Chuo, Aoba-ku, Sendai-shi, Miyagi
• Access: Short walk from JR Sendai Station / Sendai Subway Station
• Prices: Perfume 50ml/¥13,200 (tax incl.), 9ml/¥5,280 (tax incl.)
• Notes: Room fragrances also available.

To ensure a smooth and enjoyable visit, it is advisable to check the official website for details on crowd levels and product stock before attending.