Okashi Hitsujiya Japanese & Western Sweets Event at Matsuzakaya Ueno

Matsuzakaya Ueno store, located at 3-29-5 Ueno, Taito-ku, Tokyo, will host a sales event for Japanese and Western sweets by "Okashi Hitsujiya." This event is part of the "Hoppe Town" food floor, where various shops will set up stalls offering limited edition and popular items.

Focus on "Okashi Hitsujiya" Japanese & Western Sweets

The highlight of this event is the assortment of Japanese and Western sweets offered by "Okashi Hitsujiya." Please check the event venue directly for detailed product lineups and prices. Matsuzakaya Ueno is a department store deeply connected to the Ueno and Okachimachi areas, offering food, fashion, and lifestyle goods, and its "Hoppe Town" floor is popular for its curated selection of quality food products.

Diverse Stalls During the Event

This event will run from Wednesday, October 28, 2026, to Tuesday, November 3, 2026. Please note that the specific exhibition period for "Okashi Hitsujiya" may differ from the overall event dates, so kindly check the official website for details. Past "Hoppe Town" events have featured popular vendors like "Kameju" for dorayaki, "Nogami" for "Nama" shokupan (raw bread), and "Benoa" for scones, attracting crowds daily. This event is expected to offer a variety of products across genres such as Japanese sweets, Western confectionery, and deli items.

Information to Check Before Visiting

Currently, the exact opening hours for the event are undecided. The latest information will be updated regularly on the official website of Matsuzakaya Ueno. The venue will be the "Hoppe Town" event spaces and special exhibition areas within the Matsuzakaya Ueno store. As it is an indoor facility, you can shop comfortably regardless of the weather. Visiting during weekends and holidays, which are expected to be crowded, is recommended with ample time. Those planning to attend should check the official website in advance for the latest vendor information, business hours, and crowd status.

Access Information

The venue is easily accessible on foot from JR Ueno Station, Tokyo Metro Ueno Station, and JR Okachimachi Station.