Matsuya Asakusa Halloween Sweets Fair: October 1-31, 2026

Matsuya Asakusa, located in Hanakawado, Taito-ku, Tokyo, will host a "Halloween Fair" from October 1st (Thursday) to October 31st (Saturday), 2026. This event will feature a variety of visually appealing and delicious Halloween-limited sweets, perfect for the autumn season. These special treats are ideal for home parties or as gifts, offering a unique taste experience available only during this period.

Enjoy the Halloween Spirit with Limited Edition Sweets

The fair will showcase a range of Halloween-inspired confectionery from established brands and popular shops. "Ganko Shokunin" presents the "Halloween Box" (648 yen), a selection of three types of soft, easy-to-eat rice crackers in a cute Halloween-themed package. "Bunmeido" offers the "Halloween Bag" (4 pieces, 713 yen), featuring an assortment of autumn flavors including Honey Castella Rolls, Sweet Potato Anno-Imo, and Chestnut Cream, all in Halloween-designed packaging.

Additionally, "Morozoff" introduces a special "Halloween Denmark Cream Cheese Cake (Crognard)" (1,512 yen), applying a "Crognard" design to their classic Denmark Cream Cheese Cake using white chocolate powder. All prices include tax. These limited-edition items are crafted to be enjoyed by both the eyes and the palate, perfectly complementing the Halloween season.

Event Information

• Event Name: Halloween Fair
• Venue: Matsuya Asakusa
• Address: 1-4-1 Hanakawado, Taito-ku, Tokyo
• Date: October 1, 2026 - October 31, 2026
• Time: Undetermined
• Price: Varies by product (tax included)
• Reservations: Unknown
• Age Restrictions: None
• What to Bring: Not required

Access

Matsuya Asakusa is easily accessible from Tokyo Metro Ginza Line Asakusa Station and Toei Asakusa Line Asakusa Station, making it a convenient destination to visit.

Final Checks

Availability of limited edition products may vary during the event period and could sell out early. For the latest updates and information on crowd levels, please check the official website.