FIRST DOWN Pop-Up Store at Sapporo PARCO: Experience the Brand's World

The "FIRST DOWN" pop-up store, featuring the New York-born down wear brand, will be held at Sapporo PARCO's B2F EVENT SPACE from November 7th (Sat) to November 23rd (Mon, holiday), 2026. Known for blending high functionality for harsh cold with street culture-inspired designs, FIRST DOWN gained significant support from artists in the 1990s hip-hop scene. This event will showcase the brand's iconic "BUBBLE DOWN JACKET" and other popular items.

History and Appeal of FIRST DOWN

Established in New York in 1983, FIRST DOWN is characterized by its high performance for outdoor use and designs deeply influenced by the street culture of the time. In the 1990s, its fashion appeal and warmth made it a favorite among musicians and cultural icons, solidifying the brand's status. The "BUBBLE DOWN JACKET" is a quintessential piece that continues to be loved across generations.

Featured Items at the Event

This pop-up store will feature many of FIRST DOWN's iconic products. Among the highlights is the signature "BUBBLE DOWN JACKET," known for its voluminous silhouette and reversible design, offering versatile styling options. Also on display will be the "WRAP DOWN PARKA DICROS® MAURI," made with water-repellent material and 700 fill power down, and the women's "BUBBLE DOWN JKT SHORT." Additionally, the lightweight and packable "FIRSTLITE DOWN JKT" and the versatile "FIRSTLITE REVERSIBLE BL" for both outdoor and urban settings will be available, all promising excellent warmth and comfort for the winter.

Event Information

• Event Name: FIRST DOWN
• Dates: November 7, 2026 (Sat) - November 23, 2026 (Mon, holiday)
• Venue: Sapporo PARCO B2F EVENT SPACE
• Address: 3-3, Minami 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido
• Time: Undetermined
• Admission Fee: Undetermined
• Reservations: Undetermined

Access Information

The event is held at Sapporo PARCO. The nearest stations are JR Sapporo Station and Subway Odori Station. Sapporo PARCO is a commercial complex offering shopping and dining, allowing visitors to enjoy the area. Please check the official Sapporo PARCO website for detailed opening hours and holidays. For the latest event updates and product details, refer to FIRST DOWN's official Instagram and Official Online Store.