Sea, Fishing and Fashion Festival on Sep 27, 2026 in Onagawa Town

The "Sea, Fishing and Fashion Festival" will be held on Sunday, September 27, 2026, in Onagawa Town, Miyagi Prefecture. This experiential event, a collaboration between MASH Group, GLOBIDE Co., Ltd., and Onagawa Town, follows its successful debut last year which attracted approximately 3,000 visitors.

Exclusive Collaborations in Fashion and Fishing

A highlight of the festival is the collaboration between fashion brands "gelato pique" and "emmi," and the fishing brand "DAIWA." Following last year's success, "gelato pique" will present a playful collection featuring lures designed by the brand and motifs of bears enjoying fishing. "emmi" will offer wellness wear made from upcycled discarded fishing nets. A total of 15 limited-edition original items will be available. In addition to the DAIWA collaboration lures, this year also features "gelato pique × LONGIN" lure collaborations.

Experience the Charms of Onagawa Town

The event will take place across three venues in Onagawa Town: Mash Park Onagawa, Onagawa Town Community Exchange Center, and the Onagawa Port Pier. It aims to provide visitors with a comprehensive experience of Onagawa Town's unique charm through diverse content that blends nature, food, fashion, and entertainment, serving as an opportunity to showcase the town's multifaceted appeal.

Event Outline

• Date: Sunday, September 27, 2026
• Venue: Three locations in Onagawa Town (Mash Park Onagawa, Onagawa Town Community Exchange Center, Onagawa Port Pier)
• Organizers: MASH Holdings Co., Ltd. / GLOBIDE Co., Ltd. / Onagawa Town
• Admission: To be determined
• Reservations: To be determined
• Details: Sale of exclusive event items, content to experience Onagawa Town's attractions

Access Information

The event venues are located in Onagawa Town, Miyagi Prefecture. For public transport, Onagawa Station on the JR line is the nearest station. While driving is possible, please check the official website for the latest information on traffic conditions and parking near the venues. Access to Onagawa Town is available from Sendai City by public transport or car.

Before attending, please confirm the latest event details, information on limited-edition items, and any on-site instructions on the official website. It is particularly recommended to check the official website for current crowd status and the availability of limited-edition merchandise on the day of the event.