MAHOROOGINO 2027SS Exhibition & Sale at Shibuya Hikarie

MAHOROOGINO will hold its 2027 Spring/Summer collection exhibition and sale at Shibuya Hikarie. This event, hosted at the Creative Lounge MOV aiiima2, offers a unique opportunity to experience the brand's latest designs before their official release.

Collection Inspiration and Concept

The collection draws inspiration from the photography of Lillian Bassman and Man Ray. It translates Bassman's characteristic blur and diffusion, Man Ray's strong contrasts of light and shadow, and their perspectives on the body as lines and presences into fabric layering, tiered structures, patterns, and details that partially conceal or reveal, creating a sense of lines and shadows.

The designs further explore the theme of "time to quietly look inward," inspired by the posture and gaze of individuals in photographs. The collection aims to create garments that allow wearers to confirm their own contours in the present moment, bridging the boundaries between the body and clothing, and the inner and outer self, through actions like looking in a mirror or gazing out a window.

Event Details and Schedule

The event runs from Thursday, October 1st, to Monday, October 5th, 2026. Specific hours vary by day and visitor type. For October 1st, 2nd, and 5th, the venue is open to buyers and fashion industry professionals by appointment from 1:00 PM to 3:00 PM, with general admission from 3:00 PM to 8:00 PM (no reservation required).

On October 3rd and 4th, general admission is from 1:00 PM to 7:00 PM, with no prior reservation needed. The event will feature both an exhibition for pre-orders of new items and a sale of in-stock items, allowing visitors to purchase directly. This is an opportunity to immerse yourself in the MAHOROOGINO brand's philosophy and the designer's proposals.

Event Information

• Event Title: MAHOROOGINO 2027SS Exhibition & Sale
• Venue: Shibuya Hikarie Creative Lounge MOV aiiima2
• Address: 2-21-1 Shibuya, Shibuya-ku, Tokyo
• Dates: October 1, 2026 (Thu) - October 5, 2026 (Mon)
• Time:
  • Oct 1, 2, 5: 1:00 PM - 3:00 PM (Buyers/Industry - By Appointment), 3:00 PM - 8:00 PM (General Public - No Appointment)
  • Oct 3, 4: 1:00 PM - 7:00 PM (General Public - No Appointment)
• Admission: Free
• Reservation: Required for buyers/industry during specific hours. Not required for the general public.
• Organizer: Mao Ogino

Access

Shibuya Hikarie is easily accessible, directly connected to or a short walk from JR Shibuya Station and Tokyo Metro Shibuya Station. The venue, Creative Lounge MOV aiiima2, is located on the 8th floor. The complex offers numerous shops and dining options, perfect for visits before or after the event.