Peter Rabbit™ Irodori Market at Matsuzakaya Ueno Store: Limited Goods & Gifts

The world of Peter Rabbit™ is coming to Matsuzakaya Ueno Store in the Ueno-Okachimachi area. From June 11 (Thu) to June 22 (Mon), 2026, the "Peter Rabbit™ Irodori Market" will feature approximately 800 items, themed around Peter's adventures with his cousin Benjamin in the picture book "The Tale of Benjamin Bunny."

A must-see are the limited-edition original goods available only at the venue. These include water-repellent furoshiki (approx. 70x70cm, ¥2,640 tax incl.), paper ring notebooks (2 types, ¥891 tax incl. each), stamp-style stickers (approx. 18x13cm, ¥770 tax incl.), embroidered brooches (approx. 6.5x4.8cm and 6x5.3cm, ¥935 tax incl. each), and metal bookmarks (approx. 9.2x4.8cm, ¥1,595 tax incl.). Additionally, special Peter & Panda designs will be available, featuring chenille towel handkerchiefs (approx. 25x25cm, ¥1,980 tax incl.), clear stickers (approx. 8.2x6cm, ¥363 tax incl.), recycle cleaning cloths (approx. 15x15cm, ¥605 tax incl.), T-shirts (free size, ¥3,850 tax incl.), and tea and clip sets (approx. 12x12cm, clip diameter 4.7cm, includes 3 bags of hojicha tea, ¥972 tax incl. each).

During the event, gift campaigns based on purchase amount will be held. For purchases of ¥5,000 or more (tax incl.) per transaction, the first 50 visitors each day will receive an original drawstring pouch. Furthermore, for purchases of ¥10,000 or more (tax incl.), the first 300 visitors will receive an original clear bottle. Receipts cannot be combined.

There's also a collaboration with Matsuzakaya Ueno Store's "Panda Stamp Rally." Collect all five types of panda stamps and the "Peter Rabbit™ Irodori Market" design stamp. Present the completed stamp card, a receipt for one or more purchases at the venue, and a coupon from the Daimaru-Matsuzakaya app to receive an original sticker, while supplies last (for the first 1,000 people). Stamp rally cards will be distributed at the 1st-floor information desk and within the event venue.

A photo spot where Peter Rabbit™ and his friends will greet visitors will be set up at the entrance. Additionally, character greetings with Peter Rabbit™ will take place on four days: June 13 (Sat), 14 (Sun), 20 (Sat), and 21 (Sun). These free events will be held twice daily at 11:00 AM and 2:00 PM (each session lasting 20 minutes), offering a chance for photos.

The event is held indoors at the 6th-floor event hall of Matsuzakaya Ueno Store. Operating hours are from 10:00 AM to 7:00 PM, with the final day closing at 5:00 PM. Please use the elevators after 6:30 PM. Returns and exchanges are not accepted except for defective items. Some products may experience delays in release or may not be available. Please check the official website for details. Note that points and discounts from Daimaru-Matsuzakaya cards are not applicable.

Event Information

• Title: Peter Rabbit™ Irodori Market
• Venue: Matsuzakaya Ueno Store, 6th Floor Event Hall
• Address: 3-29-5 Ueno, Taito-ku, Tokyo
• Dates: June 11 (Thu) - June 22 (Mon), 2026
• Hours: 10:00 - 19:00 (Last day until 17:00)
• Admission: Free
• Access: Approx. 5-minute walk from JR Ueno Station / Tokyo Metro Ueno Station, Approx. 3-minute walk from JR Okachimachi Station

Before visiting, it is recommended to check the official website for the latest stock status, gift availability, and stamp rally details.