Peter Rabbit™ Irodori Market at Matsuzakaya Ueno: Limited Goods & Events

The "Peter Rabbit™ Irodori Market" will be held at Matsuzakaya Ueno store from June 11th (Thursday) to June 22nd (Monday), 2026. This market event brings together approximately 800 Peter Rabbit™ themed merchandise items, inspired by the world of the picture book "The Tale of Benjamin Bunny". Visitors can expect a wide array of goods, including exclusive items only available at the venue.

Exclusive Original Merchandise
A variety of limited-edition goods will be available, such as the water-repellent "Hazure Furoshiki" (approx. 70x70cm, ¥2,640 tax incl.) and "Paper Ring Notebooks" (B6 size, 2 types, ¥891 tax incl. each). Other highlights include "Stamp-style Stickers" (approx. 18x13cm, ¥770 tax incl.), "Embroidered Brooches" (approx. 6.5x4.8cm and 6x5.3cm, ¥935 tax incl. each), and a "Metal Bookmark" (approx. 9.2x4.8cm, ¥1,595 tax incl.). Special "Peter & Panda" designs feature Chenille Towel Handkerchiefs (approx. 25x25cm, ¥1,980 tax incl.), Clear Stickers (approx. 8.2x6cm, ¥363 tax incl.), Recycle Cleaning Cloths (approx. 15x15cm, ¥605 tax incl.), and T-shirts (Free size, ¥3,850 tax incl.). Tea and clip sets (¥972 tax incl.) are also available.

Special Gifts and Stamp Rally
Purchase incentives are offered during the event. With a single purchase of ¥5,000 or more (tax incl.), the first 50 customers each day will receive an "Original Drawstring Bag." Those spending ¥10,000 or more (tax incl.) will receive an "Original Clear Bottle" (first 300 customers daily). These gifts are limited to one per person per day, and receipts cannot be combined.

A collaborative "Panda Stamp Rally" with Matsuzakaya Ueno is also underway. Collect all 5 unique panda stamps available throughout the store, make a purchase of one or more items at the "Peter Rabbit™ Irodori Market," and present your completed stamp card along with a Daimaru/Matsuzakaya app coupon to receive an "Original Sticker" (limited to the first 1,000 customers). Four stamps feature the Ueno Panda Family design, and one is a Peter Rabbit™ design.

Meet Peter Rabbit™
A photo spot featuring Peter and his friends gathered at Beatrix Potter's™ home will greet visitors at the venue entrance. Additionally, Peter Rabbit™ himself will make appearances on June 13th (Sat), 14th (Sun), 20th (Sat), and 21st (Sun). There will be two sessions each day at 11:00 AM and 2:00 PM, each lasting 20 minutes, free of charge.

Event Information

• Event Name: Peter Rabbit™ Irodori Market
• Venue: Matsuzakaya Ueno Store, 6th Floor Event Hall
• Address: 3-29-5 Ueno, Taito-ku, Tokyo
• Dates: June 11, 2026 (Thu) - June 22, 2026 (Mon)
• Hours: 10:00 - 19:00 (Closes at 17:00 on the final day)
• Admission: Free
• Peter Rabbit™ Appearance Dates: June 13 (Sat), 14 (Sun), 20 (Sat), 21 (Sun) - Daily at 11:00 AM & 2:00 PM (20 min sessions)

Access
Approximately 5-7 minutes walk from JR Ueno Station, Tokyo Metro Ueno Station, or JR Okachimachi Station.

*Some imported items may experience delays or unavailability. Please note that quantities are limited for some items. Returns or exchanges are not accepted except for defective products. Daimaru/Matsuzakaya card points and discounts do not apply. Gifts are available while supplies last. Please check the official website for the latest information.