BE:FIRST『BE:4U' Release Commemoration! Hashtag Campaign at SHIBUYA TSUTAYA

SHIBUYA TSUTAYA is hosting the "Hashtag Campaign Vol. 14" to commemorate the release of BE:FIRST's new album, "BE:4U". To participate, fans can take photos of the "BE:4U" display at the B2F event space in SHIBUYA TSUTAYA and post them on X (formerly Twitter), Instagram, or TikTok using the designated hashtag "#BE_4U".

Participants will receive a "Logo Sticker -BE:4U Ver.-" on a first-come, first-served basis, while supplies last. The campaign begins on October 26, 2026, from store opening. The sticker is limited to one per person. The process involves photographing the display, posting on social media with the hashtag, and then showing the post to the staff at the register to claim the sticker.

The campaign is tied to the release of "BE:4U" on November 3, 2026. Several editions of the album are available, including LIVE and MV editions with DVD or Blu-ray, and a standard AL edition. Prices range from ¥3,410 to ¥10,450 (tax included). Pre-orders for store pickup can be made through the SHIBUYA TSUTAYA website. Please note that SHIBUYA TSUTAYA operates on a fully cashless basis, and cash payments are not accepted.

The pickup period for pre-ordered items is from November 2, 2026, to November 15, 2026. Items not picked up within this period will not be available. Customers are responsible for checking this period as the store will not send reminders. Delivery is not available; all orders must be picked up in-store. Pre-orders are final and cannot be changed or canceled. Due to limited availability, pre-order quantities may be restricted.

Event Details:

• Campaign Period: October 26, 2026 (Mon) from store opening until supplies last
• Target Product Release Date: November 3, 2026 (Tue)
• Item Pickup Period: November 2, 2026 (Mon) - November 15, 2026 (Sun)
• Venue: SHIBUYA TSUTAYA
• Venue Address: 21-6 Udagawa-cho, Shibuya-ku, Tokyo
• Nearest Station: JR Shibuya Station / Tokyo Metro Shibuya Station
• Participation Fee: Free (requires SNS post)

Important Notes:

• Sticker gifts are limited and distributed on a first-come, first-served basis.
• SHIBUYA TSUTAYA is a cashless store.
• All pre-ordered items must be picked up in-store.
• No changes or cancellations are accepted after pre-ordering.
• A "Printed Message Autograph Jacket" (randomly selected from 6 types) is included as a manufacturer bonus per eligible item purchased.