Early Summer Hokkaido Fair at Matsuzakaya Ueno Store

Early Summer Hokkaido Fair Held at Matsuzakaya Ueno Store

Embrace the early summer season with a delightful array of Hokkaido's finest culinary offerings at the "Early Summer Hokkaido Fair," taking place at Matsuzakaya Ueno Store.

This event showcases a rich selection of Hokkaido's specialties, including fresh seafood, artisanal dairy products, ramen, and exquisite desserts. From refreshing tastes perfect for the season to beloved classic treats, there's something to satisfy every palate.

Visitors can participate in a speed lottery for a chance to win "ISHIYA White Lover Biscuits (White, 12 pieces)" or a "100 yen coupon for the food section" with eligible purchases. Additionally, a special campaign offers a 2,000 yen app coupon for the Hokkaido Fair to those who hold both a Daimaru Matsuzakaya credit card and the Daimaru Matsuzakaya app, meeting specific purchase requirements.

Don't miss this unique opportunity to experience the diverse flavors of Hokkaido all in one place.

Event Details

• Dates: April 22, 2026 (Wed) - May 6, 2026 (Wed, holiday)
• Time: 10:00 - 19:00
  • Closing at 18:00 on April 29 (Wed, holiday) and the final day, May 6 (Wed, holiday)
• Venue: Matsuzakaya Ueno Store, 6th Floor Exhibition Hall
• URL: https://www.matsuzakaya.co.jp/ueno/topics/260422_hokkaidobussanten.html

Access

• Nearest Stations: JR Ueno Station / Tokyo Metro Ueno Station / JR Okachimachi Station
• Address: 3-29-5 Ueno, Taito-ku, Tokyo 110-8503